When was the last time someone in your book advertising talked about industry developments at work on Twitter? Or does anyone in your accounts payable team like your brand's Facebook page? Or when was the last time someone in your sales team answered a question about Quora? Unfortunately, these scenarios do not happen very often in most organizations. This represents a big missed opportunity on social media. Here are some tips to help organizations use their employees to promote their social media efforts.
- Assess employees’ social media knowledge
- Teach one or two social knowledge
- Create a social media-friendly workplace
- Set basic rules